Think of your Facebook page as an online presence that connects your brand with potential customers and other loyal fans. We connected with dozens of social marketers for their top tips to modernize your Facebook Page strategy. If you select Delete Page, you’ll be offered the chance to download or transfer your info before everything is destroyed. And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it. The Bio section here is optional, but it’s highly recommended to complete it for both credibility and social SEO. That said, you can tweak all of this later if you need to, so don’t stress about it too much.
Step 7: Set your notification preferences
The profile photo should be your logo, while the cover photo should be branded and give the followers a CTA. “Facebook Pages remain a powerful tool for brands to establish credibility, engage communities, and drive results,” says Laura Mikulski, senior growth strategist. Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand to guide your Facebook Page strategy. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.
How Sprout helps you grow your brand on Facebook
Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place. Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Next, you’ll upload a cover photo and profile King Johnnie Online Casino Facebook Page picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.
Turn Page notifications on your profile on to receive updates about your Facebook Business Page even when you’re logged into your personal profile. If you’d like to connect with customers using WhatsApp, you can add a WhatsApp button at this point. Just enter your WhatsApp number and get a confirmation code to enter. As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels (but will appear as 128 x 128 on smartphones). Press the blue Create Page button when you’re ready to move on to the next step. You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand.
This will tell customers when they can visit your store and/or purchase from you or contact you depending on your business model. You can either set no hours, in which case it won’t display hours on your page, always open 24/7, or open at selected hours, where you can then set those hours. Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). Plus, Hootsuite can be used to manage profiles on many platforms—Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest—so you can manage all your social efforts in one place.
If you don’t already have a personal account, you can create one by going to Facebook.com and clicking “sign up.” You’ll then see the form below, which you’ll need to fill out. If you’ve been curious about using Facebook for business, it’s not too late to start. However, to build a successful Facebook marketing strategy, you’ll need to know how to use Facebook and understand its basic features.
- Facebook Business Pages remain a critical tool for brands looking to connect with social users — and if you already have one, it’s time to update it for 2025.
- You can enter your physical location (if you have one) at this stage, as well as your operating hours (if applicable).
- …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way.
- You can delete a page directly from the Facebook app — just make sure you’re logged into the account with admin access.
- Or try our free AI caption generator (which, BTW, we used to create the caption in the screenshot above).
- You can access these resources either from the left-hand menu of your business Page or by typing business.facebook.com into your browser.
Search for your new admin by name and click on the right account. Double-check you’ve got the right person, since there may be more than one with the same name. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers).
Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right. Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators.